10DLC, not to be confused with describing a 10 digit phone number, is a
system that American cellular service carriers have established to deliver A2P
(Application to Person/Business to person) text messages.
10DLC operates using the same pool of phone numbers Entrance customers
are already accustomed to
10DLC exists to ensure deliverability of business texting by separating the
usage type from person to person and unregistered traffic altogether.
As you may have noticed, carriers have recently begun increased message
filtering. This is due to the new 10DLC system.
At this time, all traffic and campaigns on Entrance are sent via unregistered 10
digit phone numbers, a product and practice that has been available and
standard for decades. Due to regulations and significant upticks
in foreign malicious activity via SMS scams, all American senders will be
required to register themselves and their campaigns/brands with the 10DLC
Once registered, you will experience uninterrupted service.
Entrance will be providing every customer with the tools needed to register
so they can be fully equipped to continue to text their customers with the same great deliverability you are used to .
You may register here
What if I don’t register?
Entrance will continue to support the continued operation of SMS services to
unregistered customers, however they may see decreased deliverability as time goes on.
Registration for 10DLC will entail registering your brand (business) and your
campaign use cases with The Campaign Registry. Once registered and
processed your brand will be awarded a trust score.
Brands are how the 10DLC and The Campaign Registry refers to a business
The type of campaign you intend to run.
List of standard campaign use cases
Any authentication or account verification such as OTP
Notifications about the status of an account or related to being a part of an account
Support, account management, and other avenues of customer interaction
Information about the status of a delivery
Fraud Alert Messaging
Messaging about potential fraudulent activity such as spending alerts
Message campaigns from colleges, universities, and other education institutions
Promotional content such as sales and limited time offers
A campaign that covers multiple use cases such as Customer Care and Delivery Notifications. Note - mixed campaigns are likely to have lower throughput and a higher cost per message.
Polling and voting
For conducting polling and voting, such as customer surveys. Not for political use.
Public Service Announcement
PSAs to raise audience awareness about a given topic
Notification of a compromised system (software or hardware related)
A trust score will determine your brands allotted, throughput based on the
accuracy of your information provided at registration, and the content of your
campaigns provided they do not contain fraudulent or spam content.
No, 10DLC operates using the same pool of phone numbers you are
accustomed to .
What information is required to register ?
Additionally, and unregistered traffic sent after July 1 will be billed at an increased rate