Can Bars Send Texts?

Yes, bars can send texts to their customers. However, it's important to comply with SHAFT-C guidelines, which prohibit the direct mention of alcohol in text messaging nationwide. This means bars and clubs can text their customers with promotional content, events, and other updates, but they must avoid mentioning alcohol directly in these messages.

By focusing on the experience, special events, or exclusive offers, bars can effectively engage their audience without violating regulations. Always ensure that any marketing communication is clear, respectful, and adheres to local laws and regulations.

What will I tell my customers?

When crafting messages to your customers, you can focus on the overall experience and special events at your bar or club without directly mentioning alcohol. Here are a few examples:

1. Event Announcements:
   • "Join us this Friday for an unforgettable night of music and dancing! 🎶 Don't miss out on our special event. See you at [Bar Name]!"
2. Special Offers:
   • "Exclusive offer just for you! Enjoy VIP access and complimentary appetizers this Saturday at [Bar Name]. Reserve your spot now!"
3. Happy Hour Promotions:
   • "Happy Hour Alert! 🎉 Enjoy amazing deals on your favorite drinks and bites from 5-7 PM every weekday at [Bar Name]. Bring your friends and have a great time!"
4. Entertainment Highlights:
   • "Live DJ spinning the hottest tracks this weekend! Come party with us at [Bar Name] and enjoy an unforgettable night out. 🎧🎉"
5. General Invitations:
   • "Looking for a fun night out? Visit [Bar Name] for great music, delicious food, and a fantastic atmosphere. We can't wait to see you!"

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