What is SMS Marketing?

What Is SMS Marketing?

SMS marketing, also known as text message marketing, is a dynamic strategy businesses use to communicate directly with customers through their mobile devices. This approach involves sending promotional messages, updates, and alerts via SMS (Short Message Service) to a list of subscribers who have opted in to receive these communications. In this post, we'll dive into what SMS marketing is, how it works, and why it can be a vital part of your marketing strategy, especially with Entrance Group's advanced features like custom link tracking and scheduled sends.

Understanding SMS Marketing

SMS marketing is a direct marketing method that uses text messages to deliver content straight to users' phones. These messages are concise‚ typically 160 characters‚ and can include text, links, and emojis to quickly capture attention and convey a message. The aim is to engage customers with timely and relevant information that prompts them to take action, such as making a purchase or visiting a website.

How SMS Marketing Works with Entrance Group

Starting with SMS marketing involves collecting mobile numbers from customers who opt in. This consent is essential and can be gathered at various touchpoints such as checkout processes, website signup forms, or through promotional events.

Once a subscriber list is built, businesses can use Entrance Group‚ SMS platform to craft, schedule, and send messages. Our platform allows for:

  • Custom Link Tracking: Monitor the effectiveness of your campaigns with links uniquely tailored to each message. This feature lets you see exactly how recipients interact with your content, helping you refine your strategies and increase ROI.
  • Scheduled Sends: Plan your messages to go out at the perfect moment. Whether it's a timely promotion or a regular update, scheduling helps ensure that your message hits at the right time, every time.
  • Fully Featured API: Build any integration you need to improve your workflow with an easy to use and fully featured API, ensure ease of development with our incredible support team that's there to help you every step of the way.

Benefits of SMS Marketing

  • High Open Rates: SMS messages boast a 98% open rate, far surpassing email marketing.
  • Immediate Delivery: Texts are sent and received instantly, ideal for urgent updates.
  • Personalization: Messages can be personalized for recipients, making them more relevant and increasing engagement.
  • Cost-Effective: SMS marketing is affordable, offering high engagement rates for lower costs than many alternatives.
  • Wide Reach: With the ubiquity of mobile phones, SMS allows you to reach a vast audience no matter where they are.

Best Practices for SMS Marketing with Entrance Group

  • Keep It Concise: With character limits, your messages should be clear and direct.
  • Clear Call to Action: Guide recipients on the next steps, whether it's visiting a link or replying to the message.
  • Respect Privacy: Always secure consent before sending SMS and provide a straightforward way for users to opt-out.
  • Use Timing Wisely: With scheduled sends, deliver messages at optimal times to maximize impact.
  • Measure and Adapt: Utilize our custom link tracking to gauge campaign success and adapt based on insights.


SMS marketing offers a direct and personal way to communicate with customers, providing an unmatched opportunity to impact their decisions and actions. By leveraging Entrance Group's sophisticated features like custom link tracking and scheduled sends, your business can enhance its strategies for even better results. Start your SMS marketing journey with us today and transform how you connect with your audience!

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